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Abbreviated Dialing Codes

Single Touch Interactive’s Abbreviated Dialing Code Programs are making mobile easy for brands, consumers and carriers. The simplicity of dialing a 3 to 5 digit branded telephone number like #SEARS or #MTV has resulted in unprecedented response and conversion rates for these programs. A large percentage of ADC consumers are first time data users, demonstrating how simple it is to deliver mobile data and campaigns through these ADC programs while also opening up a new market outside of SMS. Abbreviated Dialing Codes enable callers to access information on products and services via their mobile phone and download content and access audio through an easy to use, voice-based interface. Consumers see a call to action via TV commercial, radio advertisement, web banner or billboard, dial an abbreviated number such as #688 (MTV), listen to the easy-to-follow voice prompts, and select the desired content which is then sent to the phone.

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